TRAVEL ADVISORS: Please note we are currently assessing how enhanced health and safety protocols may impact our future offerings. We encourage you to include the following notice with marketing materials and communications promoting Seabourn:

Seabourn is staying atop COVID-19 health and safety protocols which may impact our voyages and offerings. Contact your travel advisor or find out more by visiting

Seabourn Academy

This is the perfect time to learn more about Seabourn and how to build up your ultra-luxury clientele with our free online Seabourn Academy® program. Plus, you’ll receive special graduate rewards!

This seven-course, comprehensive online training program gives you the tools you need to market and sell luxury travel to affluent consumers. It’s easy-to-use and offers proven tips and techniques for locating, attracting and satisfying the affluent travelers living all around you.

Here are just a few of the many testimonials we have received recently from travel advisors who have taken advantage of Seabourn Academy:

I loved it. I learned so much from all the information given to me in regards to becoming successful.
— Omayra Martinez, Out of Town Exclusive, Greenwood, South Carolina

One of the best programs I've done so far. Thank you!
— Isabelle Mouton, Passion Voyage, Montreal, Quebec, Canada

I quite enjoyed the in-depth training on so many aspects of Seabourn ships and how to sell. The how to's and sales advice/techniques are very helpful and will help me target those clients. Thank you!
— Sheri Tim, ExpediaCruiseShipCenters Pt Grey, Vancouver, British Columbia

This course helps every advisor t to sell their product, with a confident and positive mindset. Also, it gives us techniques, and tips on how to handle concerns, objections, etc., and how to close a deal.
— Eil Jhay Marticio, Canadian Tourism College, Vancouver, British Columbia

How the program works:

Each module opens with learning objectives, includes a quiz, and wraps up with a final exam. There is a wealth of detail on Seabourn’s fleet as well as our worldwide and seasonal cruising destinations. Taken together, course work includes:

  • 101: Mastering the Art of Selling Luxury Travel — Providing insights into the vocabulary of ultra-luxury, as well as differences, expectations, truths, and myths.
  • 102: The Elements of Ultra-Luxury — An overview of the physical and intangible features of ultra-luxury travel and its benefits to affluent travelers.
  • 103: The Anatomy of Ultra-Luxury Leisure — Covering ultra-luxury onboard programs, prestigious partnerships and the ultra-luxury guest experience.
  • 104: Luxury Travel Destinations — A journey into seasonal cruising regions, matching clients to destinations that appeal to their interests and tastes, and the wealth of pre- and post-cruise options that Seabourn makes available to guests.
  • 105: Locating, Attracting and Serving Luxury Travelers — Covering branding, the habits of affluent travelers, and successful marketing strategy and tactics.
  • 106: Making the Sale & Seabourn Sales Support — The art of making recommendations, handling objections, and closing a sale, as well as resources available to travel advisors.
  • Plus optional courses covering Social Media 101 and Seabourn Journeys, which are pre- and post-cruise immersive land experiences commissionable to travel advisors at 14%.

Travel advisors who graduate from Seabourn Academy will receive a number of incentives and rewards, including:

  • Certification as a Seabourn Ultra-Luxury Travel Specialist with email signature logo
  • Continuing education credits from CLIA, The Travel Institute or ACTA
  • Exclusive reduced Seabourn Advisor Appreciation Fares
  • A chance to win a complimentary Seabourn voyage

If you haven’t taken the program yet, we look forward to sharing with you all the expertise and confidence that Seabourn Academy has to offer — and to help you unlock your potential for profit!